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Marketing

Programs in Marketing

Marketing is a vast topic in modern business that is responsible for satisfying customers’ needs by delivering outstanding services and products. Throughout a marketing program, candidates progress their knowledge of the product cycle - from development to promotion and distributing.

Students pursuing a degree in marketing are valued candidates and can secure a job in all corners of the world. Start your international career with a degree in marketing - Browse the list of Marketing programs and contact admissions officers directly by using the 'request information' function.

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Displaying 1-14 of 14 results
MSc in Marketing
The University of Liverpool
30 months
 
Online / distance learning
If you want the skills to further or launch a successful career in marketing, this Online MSc Program will provide...
Master of Science in Marketing
Chinese University of Hong Kong
1 year
 
Hong Kong
The MSc Program in Marketing develops highly capable marketing professionals equipped with both in-depth marketing knowledge and the necessary practical...
MBA with Digital Marketing
Nottingham Trent University Business School
   
Nottingham
The MBA Digital Marketing program is designed to allow students to develop a critical understanding of the theoretical concepts, techniques...
Master in Marketing Management
GBSB Global Business School
1 year
From 14,640 EUR
Multiple (3)
Successful organizations need ambitious professionals with the ability to bring attention to new ideas in fast-paced, competitive global markets. By incorporating...
MBA - International Marketing
EU Business School
5.0 (1)
1 year
 
Multiple (4)
This full-time MBA in International Marketing is an internationally accredited program by the EU Business School. Candidates will receive the benefits...
MSc Data Analytics and Marketing
Arden Study Center Berlin
 
From 15,000 EUR
Berlin
Learn a range of essential marketing skills, including analysing statistics and interpreting large sets of data, with this programme delivered...
Master in Communications and Future Marketing
GBSB Global Business School
1 year
From 7,750 EUR
Multiple (3)
The Master in Communications and Future Marketing is designed to prepare students for a career in this exciting and ever-evolving industry by...
MSc in Digital Marketing & Data Science
emlyon business school
16 months
 
Paris
The MSc in Digital Marketing & Data Science is a 16-month (minimum) program designed to grow a new generation of...
Master of Science (M.Sc) Digital Marketing
EDC PARIS BUSINESS SCHOOL
24 months
From 12,500 EUR
Paris
The constantly evolving market requires innovative, agile approaches to management: Understanding the most appropriate forms of communication for new exchange...
Executive Master of Science in Marketing (EMSM)
American Graduate School of Business & Economics
1 year
 
Paris
The Executive Master of Science in Marketing (EMSM) is a one-year intensive program that provides students with the necessary tools...
MSc in Luxury Management & Marketing
emlyon business school
16 months
 
Paris
Thanks to this program, you’ll acquire the basics of management; discover how to apply specialist management knowledge to the luxury...
Master of Business Administration (MBA)
Webster University Thailand
15 months
 
Bangkok
The Master of Business Administration program offered by Webster University Thailand is designed for professionals that are aiming for success, and...
MSc Data Analytics and Information Systems Management
Arden Study Center Berlin
 
From 15,000 EUR
Berlin
Big Data is going to be worth $102bn by 2019 according to IDC research which means organisations will need skilled...
Executive EMBA Katalyst
Warsaw University of Technology Business School
2 years
 
Online / distance learning
The Executive EMBA offered by Warsaw University of Technology Business School is a 2-year, part-time program, co-founded by prestigious universities...
Displaying 1-14 of 14 results
 

Marketing – a link between various business areas

The majority of marketing programs do not focus solely on marketing, but rather represent marketing as a major organizational function that generates a firm’s profit. Such topics as finance, strategic and operational management, IT and economics are often integrated into marketing programs to increase a candidate’s understanding of an organizational environment.

Is a program in marketing the right choice?

A degree in marketing is indeed a very attractive specialization, as it provides graduates with an endless choice of career paths across various industrial sectors. Marketing programs provide candidates with a broad knowledge of relevant theories such as marketing mix and trends as well as strategy implementation. A degree in marketing enables candidates to pursue further studies in business management and advance their career opportunities towards managerial positions.

In contrast to other business disciplines, marketing programs seek out candidates with a specific set of personal traits. Despite different backgrounds marketing students have many common qualities – creativity, self-motivation and team spirit. These are necessary skills that help candidates understand a consumer and provide them with the most appropriate solution.

Key topics covered in a marketing program

Programs emphasize the importance of marketing and its relationship to other business functions. Students will develop their knowledge in the value creation process, marketing management and buyer behavior, enabling to build effective marketing strategies and create value for a seller and a buyer.

To maintain a balance between theory and practice, guest speakers are often invited to hold lectures. Candidates gain access to the latest business cases and trends and get an insight on practical aspects of an organizational management. This also creates a possibility to gain vital business connections which provide with a wide range of career opportunities.

The importance of relationship building

One of the main focuses in any marketing program is the relevance of developing and managing a continued relationship with customers, suppliers, partners, competitors and other actors. It is vital to follow generally accepted marketing values such as responsibility, honesty and fairness. Marketing professionals need to consider customers’ interests and hold responsibly for their actions.

Exploring a wide range of career opportunities

Throughout a marketing program, candidates study the various aspects of marketing, such as advertising, services, marketing and communication management. Due to in-depth knowledge in various business areas, graduates can apply for a job in numerous firms across various industries world-wide. Depending on candidate’s main focus during the program, positions can vary from marketing assistance to researchers.

Marketing professionals are in-demand candidates for every type of organizations due to broad knowledge in various business areas. Study key elements of a value creation process and enjoy your career opportunities – apply for a marketing degree!

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