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Program summary
30 months
Online / distance learning
Start date: Flexible - contact the University for details - Online / distance learning

MSc in Marketing

MSc in Marketing - Online degree Program - Gain top operating and strategic skills in digital marketing

If you want the skills to further or launch a successful career in marketing, this Online MSc Program will provide you with the understanding and knowledge required to drive your organisation forward operationally and strategically.

The University of Liverpool delivers this program 100% Online based upon the latest industry trends. Participants gain access the University of Liverpool’s AACSB accredited Management School and study alongside international peers from a range of backgrounds and cultures before applying learning directly into your career.

The aim of the MSc in Marketing is to provide you with a comprehensive understanding of the theory and practice of  consumer marketing and business-to-business marketing at an advanced level. The program is thought provoking, challenging and analytically focused, and designed to advance your skills set, and hone your ability as a marketing manager or practitioner.

An MSc in Marketing will give you both specific and transferable skills, and a range of effective analytical techniques required for effective tactical and strategic marketing management. You will master the role of engagement in diverse markets, as well as develop the appreciation of the role of theoretical marketing models in formulating organisational strategy.

You will also learn about how global organisations manage resources and change; and you will understand the evolving theories and practices surrounding the management of people in different cultures.

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Application and Admission Requirements

MSc in Global MarketingPrior to taking the MSc in Marketing from The University of Liverpool Online, the following are required:

            • Bachelor’s degree equivalent to UK Honours degree.
            • English equivalent to minimum of IETS test level 6.5 overall.
            • TOEFL 580 paper based test / 88 Internet based test / TEEP 6.5
            • 2 years of relevant work experience.

              Please note for the MSc in Marketing, The University of Liverpool Online also evaluates applicants on an individual basis.

              Contact The University of Liverpool to learn more

              Degree and diploma etc.

              You will finish your MSc in Marketing with an original dissertation.

              Upon completion of the MSc in Marketing you will have the personal and business skills and the specialist knowledge needed for a wide range of global marketing and management positions in both the private and public sector. You should also be equipped to understand and apply marketing information in more general management positions. In any case, you will be fully prepared to make a positive contribution to any organisation operating in a multicultural environment.

              MSc in Marketing Program Content

              Global MarketingThe Online MSc in Marketing program consists of 6 core modules and 2 elective modules.

              Core Modules

              • Strategic Organisation
              • Managing Finance
              • International Business and Emerging Markets
              • Managing in a Multicultural Context
              • Marketing Management
              • Marketing Research

                Specialist modules

                You will then specialise by choosing to study two of the following four elective modules:

                  • Consumer Behaviour
                  • Marketing of Services
                  • New Media & Social Network Marketing
                  • Global Account Management


                    The culmination of your programme, this written project demonstrates your mastery and integration of all your previous learning. The dissertation is the cornerstone of the UK university system. It is an original, scholarly work that applies your new knowledge and experience and allows you to prove your mastery of the techniques you have studied.

                    Students choose their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the study and writing process.

                    Request more information on the programme here

                    Duration of the MSc in Marketing:

                    The Online MSc in Marketing is 30 months in duration based on the recommended study schedule. Should students need to alter their study path due to work or family commitments they can do so in consultation with a Student Support Manager.

                    Expenses / Tuition Fees

                    For tuition fee information, please contact The University of Liverpool here.

                    Provider: The University of Liverpool

                    University of Liverpool

                    Since its foundation in 1881, the University of Liverpool has produced eight Nobel Prize winners. This academic excellence is one reason why almost three thousand professionals from more than 175 countries have chosen it for their online Masters degree. They...

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                    The University of Liverpool


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