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The Executive Master of Science in Marketing (EMSM) is a one-year intensive program that provides students with the necessary tools to pursue careers in senior-level marketing and sales management, international market consulting, brand and product management, and marketing communications within multinational enterprises, medium and small businesses, consulting firms, international and national non-profit organizations, and high-growth entrepreneurial ventures.
The EMSM at the American Graduate School of Business and Economics is an affiliated program of the Baruch College at the City University of New York. As such, it is accredited by AACSB and by the Middle States Commission on Higher Education. See more information on accreditations and affiliations.
Courses are taught by the faculty of CUNY's Baruch College who travel to Paris for that purpose. The faculty at Baruch are known for blending advanced theories with practical business applications.
In the program, students gain the skills to develop new product strategy, pricing strategy, and advertising strategy as well as learn to enhance distribution, understand customer needs, and stay on the cutting edge of industry.
AGSBE's emphasis on group work and small class sizes. This enables students to work closely with faculty and peers who are rich in professional experience, and to form lifelong friendships and business relationships.
Want to know more?For more information about Executive Master of Science in Marketing (EMSM), please submit an information request below and the school will contact you with further information.
The Executive Master of Science in Marketing consists of three major course components: five core courses, four applied courses, and one capstone course (total 10 courses). The advanced courses build on the knowledge acquired in the first 5 courses. All courses are required.
- Marketing Management
- Marketing Research
- Consumer Behavior
- Advertising & Marketing Communications
- International Business Analysis
- Current Issues In Marketing
- Interactive Internet Marketing
- Marketing Channels
- New Product Planning & Development
- Direct Marketing: Strategies and Tactics
- Media Planning and Analysis
- Marketing Strategy
The Executive Master of Science in Marketing is an intensive program delivered in a flexible format. The one-year EMSM program includes ten courses conducted as intensive modules taught on evenings and weekends in order to accommodate the constraints of working professionals. Each course consists of over 36 contact hours of face-to-face lectures.
Expenses / Tuition Fees
The tuition fee for the one-year Executive Master of Science in Marketing program is €25,000.
The fees cover face-to-face lectures, course handouts, seminars, assignments, tests, examinations and online access to Baruch's award-winning Newman Library (Best College Library Award).
Kindly note that the tuition fees do not cover reference textbooks, health insurance, food, and transportation expenses.
Rigorous & collaborative approaches to teaching
Under the auspices of the American Graduate School in Paris (AGS), the American Graduate School of Business and Economics (AGSBE) prepares students for international careers in business, corporate finance, investment banking and marketing. The school is open to both working...
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