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MBA - International Marketing

EU Business School
Program summary
1 year
Barcelona, Geneva, Montreaux, Munich

MBA - International Marketing

MBA - International Marketing EU Business School

MBA in International Marketing - A one-year accredited programme from EU Business School

This full-time MBA in International Marketing is an internationally accredited program by the EU Business School. Candidates will receive the benefits of the traditional MBA, within the context of marketing in international business.

The programme curriculum is designed to cover key topics in International Marketing and Business Administration, including markets, competitors, product portfolios and consumer behaviour. Extensive focus will be on e-marketing strategies, changes in advertising and the use of multimedia resources.

Competitive applicants aspiring to this accredited executive education degree will acquire a broad understanding of the global economic arena through extensive case-study and applied research taught by renowned faculty.

An international program with Three Campuses

The one-year programme can be completed at any of EU Business School's Three Campuses throughout Europe. After just one term, candidates can transfer their studies to any of the campuses in Barcelona, Geneva and Montreux. Candidates are encouraged to study at multiple campuses and experience their differing academic and business cultures of different.

Graduates of the MBA in International Marketing are successfully recruited to top positions in the following spheres:

  • Creative Advertising Agencies
  • Fashion Marketing
  • Film Marketing and Publicity
  • Biotech, Aviation and Pharmaceuticals
  • Freelance Consultancy
  • Teaching

Application and Admission Requirements

Admissions Standards

Applicants to the MBA in International Marketing are evaluated holistically, based on their personal, academic and professional qualities and experiences.

Qualified candidates have achieved:

  • A Bachelor's degree from an accredited university; minimum GPA of 3.0
  • Satisfactory scores on the GMAT
  • 2+ years of professional experience
  • English proficiency

Application Requirements

The following must be included in all applications:

  • Completed application form (if the application was not filled in online)
  • Certified copy of your bachelor’s degree from an accredited college or university*
  • Official copy of your academic transcripts
  • 2 letters of recommendation​
  • 1 written or video essay
  • 1 copy of CV/résumé
  • 3 passport-size photos (or electronic passport photo)
  • Copy of passport
  • Bank letter certifying the applicant’s financial solvency

Selected candidates will participate in a formal interview.

Degree and diploma etc.

Graduates of the program will be awarded a Master of Business Administration with a specialization in International Marketing from the EU Business School Business School and well as a second Master's degree from Nichols College, Massachusetts.

The EU Business School Business School is accredited by the ACBSP (The Accreditation Council for Business Schools and Programs), IQA (International Quality Accreditation) and IACBE (The International Assembly for Collegiate Business Education). 

EU Business School International Accreditation

Program Structure

The MBA in International Marketing  curriculum is made up of faculty lectures, guest lectures, group project work, case study analysis and corporate visits. The course schedules is as follows:

Term I - 18 Credit Hours / 23 ECTS

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term II - 18 Credit Hours / 23 ECTS

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term III - 15 Credit Hours / 20 ECTS

      •  International Marketing
      • Relationship Marketing
      • Marketing Research
      • E-Marketing
      • Advertising & Media
      • Research Report

      Provider: EU Business School

      EU Business School

      The EU Group is a network of professionally accredited, multicultural, high-ranking business schools established in 1973. In addition to small, dynamic classes offered in English, EU students also enjoy a global environment while getting the best of both North American...

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      Ganduxer 70
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