Master of Science in Marketing

Chinese University of Hong Kong

Program summary

1 year

English

Hong Kong

Chinese University of Hong Kong

Postgraduate

Full-time

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Program description

MSc in Hong Kong

Earn an MSc in Marketing in Hong Kong

The MSc Program in Marketing develops highly capable marketing professionals equipped with both in-depth marketing knowledge and the necessary practical skills gained through a wide range of advanced marketing electives not usually encountered in a marketing program.

This marketing masters has competitive strengths in the areas of:

Marketing in China
Service Marketing
Customer Relationship Management
Brand Management and Strategic Marketing

The marketing MSc program is offered in two concentrations. “Managerial Marketing” prepares students to work in marketing management of consumer and business goods and services in general, and in specialized areas such as branding, advertising, and multinational marketing. “Big Data Marketing” prepares students to work in areas such as digital marketing, marketing engineering and database marketing.

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Application and Admission Requirements

Graduated from a recognized university and obtained a Bachelor’s degree, normally with honors not lower than Second Class or “B”
GMAT/GRE scores taken in or after January 2013
Fulfill English Language Proficiency (Have a degree from a university in Hong Kong or an English-speaking country); OR Submit one of the following original score reports/certificates for assessment by the program(s) concerned: TOEFL (Institution Code: 0812); GMAT (verbal); IELTS (Academic)

Degree and diploma etc.

Master of Science (MSc)

About school

Founded in 1963, the highly acclaimed Chinese University of Hong Kong (CUHK) is a comprehensive research university with a global vision. The mission of the school combines tradition with modernity, and aims to bring together China and the West. CUHK...