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Master of Science in Marketing

Chinese University of Hong Kong
Program summary
1 year
Hong Kong

Program description

MSc in Hong Kong

Earn an MSc in Marketing in Hong Kong

The MSc Program in Marketing develops highly capable marketing professionals equipped with both in-depth marketing knowledge and the necessary practical skills gained through a wide range of advanced marketing electives not usually encountered in a marketing program.

This marketing masters has competitive strengths in the areas of:

  • Marketing in China
  • Service Marketing
  • Customer Relationship Management
  • Brand Management and Strategic Marketing

The marketing MSc program is offered in two concentrations. “Managerial Marketing” prepares students to work in marketing management of consumer and business goods and services in general, and in specialized areas such as branding, advertising, and multinational marketing. “Big Data Marketing” prepares students to work in areas such as digital marketing, marketing engineering and database marketing.

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Application and Admission Requirements

  • Graduated from a recognized university and obtained a Bachelor’s degree, normally with honors not lower than Second Class or “B”
  • GMAT/GRE scores taken in or after January 2013
  • Fulfill English Language Proficiency (Have a degree from a university in Hong Kong or an English-speaking country); OR Submit one of the following original score reports/certificates for assessment by the program(s) concerned: TOEFL (Institution Code: 0812); GMAT (verbal); IELTS (Academic)

Degree and diploma etc.

Master of Science (MSc)

About school

Founded in 1963, the highly acclaimed Chinese University of Hong Kong (CUHK) is a comprehensive research university with a global vision. The mission of the school combines tradition with modernity, and aims to bring together China and the West. CUHK...

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Chinese University of Hong Kong

The Chinese University of Hong Kong
Shatin, N.T. Hong Kong

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