Master of Science (M.Sc) Digital Marketing

EDC PARIS BUSINESS SCHOOL

Program summary

24 months

12,500 EUR

English

Paris

EDC PARIS BUSINESS SCHOOL

MBA

Full-time

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Program description

Master of Science (M.Sc) Digital Marketing

The constantly evolving market requires innovative, agile approaches to management:

Understanding the most appropriate forms of communication for new exchange networks
Exploring Big Data and its implications for digital strategies
Optimising the acquisition chain and creating customer loyalty
Creating value and ensuring durable monitoring of customer relations

Program

Strategic marketing: Strategic planning, International marketing, Brand management, Experiential management
Introduction to e-marketing: Digital strategy, e-commerce
Innovation: Creativity, Innovation management
Communication: On-line and off-line marketing, Social networks and Community management, Communication and brand law, Serious Game: Crisis Communication
Fundamentals of management: Finance KPI, HR & Team management, Corporate strategy, Change management, Business plans
Learning through Business Games
Professional development: Personal development: Skills portfolio, Business English

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Application and Admission Requirements

Mastr of Science M.Sc In 1: for holders of a Bac +3 (Bachelor, etc.)
Master of Science M.Sc In 2: for holders of a Bac +4 minimum in any field (economics, management, science, social science) and professionals professionals with prior experience in the field of marketing.

Degree and diploma etc.

To understand the basics of BU management
To master the concepts and techniques of strategic marketing and an operational action plan
To be able to manage brands, products and events
To become, with this specialisation, an operational expert in e-marketing and web strategy

About school

EDC PARIS BUSINESS SCHOOL

Located in the business district of Paris La Defense, EDC Paris Business School is the reference in entrepreneurial leadership since 1950. 1st in entrepreneurship with a rate of business creation 3 times higher than an other great business school (20%...