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Master of Science (M.Sc) Digital Marketing

EDC PARIS BUSINESS SCHOOL
Program summary
24 months
12,500 EUR
English
Paris

Program description

Master of Science (M.Sc) Digital Marketing

The constantly evolving market requires innovative, agile approaches to management:

  • Understanding the most appropriate forms of communication for new exchange networks
  • Exploring Big Data and its implications for digital strategies
  • Optimising the acquisition chain and creating customer loyalty
  • Creating value and ensuring durable monitoring of customer relations

Program

  • Strategic marketing: Strategic planning, International marketing, Brand management, Experiential management
  • Introduction to e-marketing: Digital strategy, e-commerce
  • Innovation: Creativity, Innovation management
  • Communication: On-line and off-line marketing, Social networks and Community management, Communication and brand law, Serious Game: Crisis Communication 
  • Fundamentals of management: Finance KPI, HR & Team management, Corporate strategy, Change management, Business plans
  • Learning through Business Games
  • Professional development: Personal development: Skills portfolio, Business English

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Application and Admission Requirements

  • Mastr of Science M.Sc In 1: for holders of a Bac +3 (Bachelor, etc.)
  • Master of Science M.Sc In 2: for holders of a Bac +4 minimum in any field (economics, management, science, social science) and professionals professionals with prior experience in the field of marketing.

Degree and diploma etc.

  • To understand the basics of BU management
  • To master the concepts and techniques of strategic marketing and an operational action plan
  • To be able to manage brands, products and events
  • To become, with this specialisation, an operational expert in e-marketing and web strategy

About school

EDC PARIS BUSINESS SCHOOL

EDC PARIS BUSINESS SCHOOL

Located in the business district of Paris La Defense, EDC Paris Business School is the reference in entrepreneurial leadership since 1950. 1st in entrepreneurship with a rate of business creation 3 times higher than an other great business school (20%...


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Contact info

EDC PARIS BUSINESS SCHOOL

70 Galerie des Damiers
92415

Phone no: +33146930270
www.edcparis.edu

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