Communication is an art form and being able to draft strategic communication messages is a highly sought after skill. Companies rely on individuals who are able to plan for and address issues in communicative failures, compose strategic communication plans, as well as manage and build the company's external image via public realations activities. By combining these skills with general business knowledge in marketing, finance, management and accounting, enables delegates to be better prepared and more knowledgeable in all aspects of the organization.
MBA graduates with a communication specialization offer unique value to all companies, but especially to those large companies who deal with the media on a day-to-day basis. MBA degrees in Communication are also highly beneficial to those looking to work within a PR consulting firm. Individuals who are interested in developing their business skills and learning more about strategic communication activites should consider participating in and MBA in Communication.
Communication - MBA Curriculum
The curriculum for an MBA program in Communication offers a comprehensive look at conducting business and communicating business goals to harbor goodwill towards the company. Most MBA programs in Communication focus on understanding the ethics and laws in public relations, building and maintaining relationships of credibility; writing skills for effective public relations writing, including brainstorming, researching, planning, structuring, and wording; and developing strategic communication plans that include synthesizing internal and external initiatives. These elements are subsuquently combined with general business administration elements such as accounting, finance, marketing, and general management.
MBA in Communication - Study Tracks
MBA programs with a Communication focus are offered in various study plans to fit a variety of schedules. Delegates may choose to study in a full-time or part-time program. Additionally, individuals may find that a distance learning or online program could better fit their needs. Distance learning programs allow individuals to obtain an MBA degree by attending online seminars and courses in their spare time. Regardless of schedule or personal obligations, there are many options to choose from when selecting an MBA program. Find out more about which study plan would best fit your goals by speaking to one of our education organizers.