A strong brand is often a businesses' most profitable, intangible asset. It allows the product or company to be distinguishable from its competition and delineates the terms of the brand within a consumer's mind. Companies rely on skilled managers to strategically manage a brand and position it in order for future success and growth. MBA programs in Brand Management concentrate on providing students the well-rounded business education associated with traditional MBA programs, while also cultivating specific knowledge in the area of branding and strategically positioning products in order to gain a positive and prominent meaning in the minds of your consumers.
MBA graduates with a brand management specialization offer unique value to all companies, as brand and product management are becoming increasingly important activities for companies to engage in. Working as a brand manager means that you are responsible for running a small business within an organization as they assume responsibility for the business activities of that product.
Brand and Product Management - MBA Curriculum
The curriculum for an MBA in Brand and Product Management offers a comprehensive look at how to analyze and assess brand equity, as well as how to grow a brand in order to build customer relationships and remain competitive. Most MBA programs in Brand and Product Management focus on understanding the unique environment surrounding the brand and where the brand is positioned against competitors. Due to this, it is important for MBA programs in Brand management to concentrate on areas such as Marketing, Consumer Behavior, potential issues in product realization, Consumer Culture, and more. Coursework will also include general business administration elements such as accounting, finance, and general management.
Study Plans & Schedules
MBA programs with a specialization in Brand and Product Management are offered in various study plans in order to facilitate studies for individuals needing adaptations to the traditional MBA program. Delegates may choose to study in an on campus full-time or part-time program, Additionally, individuals may find that a distance learning or online program could better fit their needs. Distance learning programs allow individuals to obtain an MBA degree by attending online seminars and courses. Regardless of schedule or personal obligations, there are many options to choose from when selecting an MBA program. Find out more about which study plan would best fit your goals by speaking to one of our education organizers.
Brand Management vs. Product Management - What is the difference?
Brand Managers and Product Managers are both responsible for managing the activities of a product, however they engage in different ends of the spectrum. The Product Manager is typically responsible for the product development, new product realization and expanding product breadth. The Brand Manager is usually responsible for building the image and personality associated with the brand, as well as gaining market share via brand building.
Traditional MBA or MBA in Asian Business and Emerging Markets - Which is right for me?
The primary difference between a traditional MBA and an MBA in Brand and Product Management is in the number of specialized courses the student takes. A traditional MBA program requires the individual to complete coursework in a variety of areas concerning business administration. Thus, allowing the individual to gain employment in a number of different industries.
An MBA that is specialized in Brand or Product Management allows the student to tailor their coursework to better fit their interests. This increases the student's ability to gain employment in a specific managerial position within branding or product development.