MBA in Marketing programs

More about MBA in Marketing programs

MBA in Marketing programs

Marketing is a unique area of business administration that combines both creative and analytical elements. Individuals working in Marketing are responsible for identifying a company's target customer and strategizing how to best communicate with that customer in order to build a relationship and brand loyalty. Individuals with an MBA in Marketing are vital to an organization's growth as they are able to analyze prospective new markets and understand customer needs and wants, which results in increased profitability.

MBA graduates with a marketing specialization offer unique value to both B2B (business to business) and B2C (business to customer) organizations. Individuals interested in marketing or advertising, or to those already working in these departments, should consider enrolling in a Marketing MBA program in order to advance their careers, creativity, and improve their management skills. MBA programs with a specialization in marketing will enable individuals to manage and implement communication strategies in order to deliver superior customer value.  

Marketing MBA Curriculum

The curriculum for a MBA in Marketing can concentrate on areas such as marketing management, product development, marketing strategy, international marketing, market research, forecasting methods, and more. Coursework may also include elements of advertising, retail merchandising, and entrepreneurship. In addition to these highly specialized courses, MBA programs in Marketing will also give students foundational knowledge of other core business areas such as finance and accounting.

Study Plans & Schedules

MBA programs in Marketing are offered in various forms to fit a variety of personal commitments and schedules. Delegates may choose to study in a full-time, in-classroom program, or a part-time program, which enables participants the continue working in their respective careers. Additionally, individuals may find that an online program could better fit their needs. Online programs give individuals the chance to obtain an MBA degree without having to attend in-class lectures. Regardless of schedule or personal commitments, there are many options for individuals looking for a specialized Marketing MBA program.

MBA or MBA in Marketing - Which is right for me?

Traditional MBAs and MBAs in Marketing are different regarding the number of specialized marketing courses included in the program. In a traditional MBA program, students are required to complete course work in a variety of areas concerning business administration. Thus, allowing the individual to gain employment in a number of different industries. An MBA that is specialized in marketing gives students the ability to tailor their coursework to better fit their interests, enabling them to explore deeper into the field of marketing than a traditional MBA would. While a specialized MBA will touch upon broad elements of business administration, its key learning outcome is to provide specific knowledge in a specific field.

Full-Time MBA in Marketing programs
Part-Time MBA in Marketing programs
Post-Graduate Marketing programs