MBA in Communication and PR

The area of external communications and public relations is growing in both importance and popularity, as businesses recognize the need to have experienced individuals managing their communication activities and image. Many business schools are realizing the need for future executives to be prepared to interact with the media and manage their companies' reputations.

We all remember when the former CEO of BP, Tony Hayward, complained about getting his life back after BP dumped millions of barrels of oil into the Gulf of Mexico. This is a shining example why future executives and business leaders should be knowledgeable about crisis management, public relations, and strategic communications.

Communication and Public Relations is certainly about more than just crisis communication. It also offers companies the opportunity to build mutual trust with the public and increase transparency, which is something every business should strive for. Additionally, organizations who engage in strategic communications tend to experience stronger customer relationships and realize favorable returns along several metrics, including product pricing, stock price, revenue stability, and customer loyalty. (According to Dartmouth's Tuck School of Business)

In the era of social responsibility, customers and the general public will no longer accept the traditional corporation's "don't say anything" approach to wrong doings. Suggesting that PR and Communication is more important than many business professionals may realize.

MBA programs in Communication and Public Relations will address these areas while providing students the traditional elements of an MBA program. 

Learn more about this MBA specialization in Communication or request more information here