MSc in Marketing

Applicants should have an undergraduate degree in any discipline normally with Second Class Honors or higher, or with an average grade of not lower than "B". Candidates with relevant recognized professional qualifications equivalent to a bachelor's degree are also encouraged to apply if they have strong working experience relating to marketing operations. All candidates are requested to submit a recent GMAT score.

Each applicant is considered on the basis of an individual application, transcripts, GMAT result and letters of recommendation. All short-listed applicants will be invited to attend an interview.

• Marketing Management (3 units)
• Marketing Research (3 units)
• Buyer Behavior (3 units)
• Service Marketing (3 units)
• E-Marketing (3 units)
• Marketing in China (3 units)
• Organizational Marketing (3 units)
• Strategic Marketing (3 units)
• Chinese Wisdom and Marketing (3 units)
• Customer Relationship Management 
• Global Marketing Management (3 units)
• Integrated Marketing Communication (3 units)
• Retailing and Distribution Management (3 units)
• Salesmanship and Sales Management (3 units)
• Special Topics in Marketing (3 units)
• Strategic Brand Management (3 units)

The tuition fee for the academic year 2010/2011 is HK$59,000, which shall be paid in three instalments. Applicants are also required to pay an application fee of HK$180.

The Chinese University of Hong Kong is a comprehensive research university with eight Faculties — Arts, Business Administration, Education, Engineering, Law, Medicine, Science  and Social Science. The University was established in 1963 with a mission to 'combine tradition with modernity; and to bring together China and the West'.

We distinguish ourselves among local universities by virtue of our rich Chinese cultural heritage, a bilingual and multicultural tradition, and a unique college system. Our faculty and students hail from the world over, and we maintain close ties with important seats of learning both in mainland China and overseas. The quality of our research and teaching enjoys recognition worldwide.

Since its inception, the University has adopted bilingualism and biculturalism as the basis of its teaching, giving equal emphasis to both Chinese and English, Eastern and Western cultures. The majority of the teaching staff are bilingual (Chinese and English) and have studied and/or taught in major universities all over the world. The University is international in outlook and enjoys close association with many universities, foundations and organizations abroad.

The University first introduced programmes at the postgraduate level with the establishment of the School of Education in 1965. In the following year, the Graduate School was formally founded to undertake research training of postgraduate studies in five Master’s degree programmes in Chinese Language and Literature, Business Administration, Geography, History and Philosophy. Since then, the Graduate School has been developing both horizontally and vertically by advancing into the realm of doctoral education. The first doctoral programme was launched in 1980. By 2009, 34,908 graduates had been conferred with higher degrees. In the academic year 2009-10, the School offers through 61 graduate divisions a total of more than 250 (7 overseas) programmes leading to higher degrees, postgraduate diploma and certificates.

As a top university in Hong Kong and Asia, CUHK aims to nurture students with both specialized knowledge and wisdom for life. The education experience here is distinguished by a flexible credit unit system,a  college system, bilingualism and multiculturalism. There are general education  courses to broaden students’ perspectives and develop in them the ability to face the challenges of contemporary society. Our eight Faculties  offer a wide array of excellent undergraduate  and postgraduate programmes.