MBA - International Marketing
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MBA - International Marketing
An MBA that explores marketing on the international stage
The International Marketing MBA major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings and explores the latest developments in business from an international perspective.
The study of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management and sales management.
The EU MBA program builds a solid base in the first 2 terms through its core courses. The third term allows students to focus on and choose majors.
The MBA in general
The International Marketing MBA program at European University is designed to expand the capabilities and perspectives of recent university graduates and middle managers with more than 2 to 3 years’ professional experience and prepare them for executive positions in their organizations and in the global marketplace.
Each class includes managers and entrepreneurs who have demonstrated talent and effective managerial skills. Sharing these with the other participants and building on their previous experience, MBA students develop the knowledge, skills and analytical tools to position themselves at higher levels of responsibilities.
Send an Information Request to EU to learn more about this MBA program
If you want to find out more about MBA - International Marketing, you can make an information request below and the school will contact you with further information.
Application and Admission Requirements
The admission requirements and procedures are designed to assist applicants by answering their questions and to help EU select from a qualified pool of students.
Applicants to the university are evaluated on the strength of their applications as a whole and consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.
Contact the EU to learn more about entry requirements for this MBA program
International Marketing MBA program structure
TERM I (18CH/23ECTS)
- MCO 101 - Management Skills (3CH/4ECTS)
- MCO 102 - Organizational Behavior (3CH/4ECTS)
- MCO 103 - Managerial Accounting (3CH/4ECTS)
- MCO 104 - Marketing (3CH/4ECTS)
- MCO 105 - Quantitative Business Methods (3CH/4ECTS)
- MCO 106 - Negotiation (seminar) (1CH/1ECTS)
- MCO 107 - Business Law (seminar) (1CH/1ECTS)
- Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)
TERM II (18CH/23ECTS)
- MCO 201 - Finance (3CH/4ECTS)
- MCO 202 - Human Resources Management (3CH/4ECTS)
- MCO 203 - Global Economics (3CH/4ECTS)
- MCO 204 - Strategic Management (3CH/4ECTS)
- MCO 205 - Management Information Systems (3CH/4ECTS)
- MCO 206 - Communication Skills (seminar) (1CH/1ECTS)
- MCO 207 - Job Career Planning (seminar) (1CH/1ECTS)
- Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)
TERM III (15CH/20ECTS)
- MIK 301 – International Marketing (3)
- MIK 302 – Relationship Marketing (3)
- MIK 303 – Marketing Research (3)
- MIK 304 – E-Marketing (3)
- MIK 305 – Advertising & Media (3)
- Research Report (3)
International Marketing MBA options
The Full-time MBA is a one year program covering the traditional
two-year American-style MBA. The program is delivered every day in the evenings
from Monday to Friday in order to allow working professionals to combine work
with studies and personal life.
The Part-time MBA is a two-year program offered twice or three times a week in the evenings.
The Executive MBA is a 15-month full-time program for executives delivered on Saturdays. The EMBA is also available on a part-time basis twice a month for 30 months.
Corporate Employers & Placement Services
While nobody else will make career choices but the students themselves, practical advice is available from EU’s career counsellors.
The aim of such guidance is two-fold: to make students aware of the wide range of career choices and organizations available and secondly, to help them assess their own skill base, personality profile, strengths and weaknesses when making job choices. The EU job database consolidates information from several sources and is regularly updated.
European University Barcelona
Clear & practical traditional or specialised MBA programs
The European University (EU) is one of the world's top business schools recognized for the excellence of its students and faculty. The European University is committed to adding value to the community by providing international business education of demanding quality.
Over the past 35 years, the European University has developed business education and programs that deliver high quality teaching, competitive learning environments and a network of several campuses in different countries.
This broad network encourages students to participate and promotes in inter-campus exchanges in Spain, Switzerland, Germany, UK, Austria, Turkey, Syria, Kazakhstan, Singapore, Malaysia, China and Taiwan.
The European University offers traditional Master of Business Administration (MBA) programs, with the additional possibility of specialising in 10 different fields of management education. For example, students can specialise their EU MBA in the fields of Business Administration, Communication & Public Relations, Leisure & Tourism Management, International Relations and Global Banking & Finance.
The European University brings the American education model to Europe by relating professional skills to classroom theory. The programs are taught in English using case study methods to give business theory a clear, practical grounding in the real business world. The EU also internationalises its programs by providing a unique environment, where an international perspective is guaranteed due to the composition of the faculty and student body.
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Phone no: +34 93 201 81 71 
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