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MBA - Communication & Public Relations

Summary
Length:
1 Years
Startdate:
January, March & October intakes
Studypace:
Full time/part time
Educator:
European University Barcelona plusEuropean University Barcelona
Location:
Type of education:

Description of MBA - Communication & Public Relations

Communication and Public Relations MBA

An MBA for those in public relations, advertising, marketing & communication

The MBA major in Communication and Public Relations prepares students for the communication challenges of the workplace and is designed for those aspiring to positions in public relations, advertising, marketing and communication.

The Communication and Public Relations MBA helps students learn the essentials of persuasion, gain confidence in public speaking and receive individualized feedback for their presentations in an American-style MBA.

The EU MBA program builds a solid base in the first 2 terms through its core courses. The third term allows students to focus on and choose majors.

The MBA in general

The Communication and Public Relations MBA program at European University is designed to expand the capabilities and perspectives of recent university graduates and middle managers with more than 2 to 3 years’ professional experience and prepare them for executive positions in their organizations and in the global marketplace.

Each class includes managers and entrepreneurs who have demonstrated talent and effective managerial skills. Sharing these with the other participants and building on their previous experience, MBA students develop the knowledge, skills and analytical tools to position themselves at higher levels of responsibilities.

Send an Information Request to EU to learn more about this MBA program

Application and Admission Requirements

The admission requirements and procedures are designed to assist applicants by answering their questions and to help EU select from a qualified pool of students.

Applicants to the university are evaluated on the strength of their applications as a whole and consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

Contact the EU to learn more about entry requirements for this MBA program

Communication and Public Relations MBA options

Options for the Communication & Public Relations MBAThe Full-time MBA is a one year program covering the traditional two-year American-style MBA. The program is delivered every day in the evenings from Monday to Friday in order to allow working professionals to combine work with studies and personal life.

The Part-time MBA is a two-year program offered twice or three times a week in the evenings.

The Executive MBA is a 15-month full-time program for executives delivered on Saturdays. The EMBA is also available on a part-time basis twice a month for 30 months.

Corporate Employers & Placement Services

While nobody else will make career choices but the students themselves, practical advice is available from EU’s career counsellors.

The aim of such guidance is two-fold: to make students aware of the wide range of career choices and organizations available and secondly, to help them assess their own skill base, personality profile, strengths and weaknesses when making job choices. The EU job database consolidates information from several sources and is regularly updated.

Communication & Public Relations MBA program structure

TERM I (18CH/23ECTS)

  • MCO 101 - Management Skills (3CH/4ECTS)
  • MCO 102 - Organizational Behavior (3CH/4ECTS)
  • MCO 103 - Managerial Accounting (3CH/4ECTS)
  • MCO 104 - Marketing (3CH/4ECTS)
  • MCO 105 - Quantitative Business Methods (3CH/4ECTS)
  • MCO 106 - Negotiation (seminar) (1CH/1ECTS)
  • MCO 107 - Business Law (seminar) (1CH/1ECTS)
  • Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)

TERM II (18CH/23ECTS)

  • MCO 201 - Finance (3CH/4ECTS)
  • MCO 202 - Human Resources Management (3CH/4ECTS)
  • MCO 203 - Global Economics (3CH/4ECTS)
  • MCO 204 - Strategic Management (3CH/4ECTS)
  • MCO 205 - Management Information Systems (3CH/4ECTS)
  • MCO 206 - Communication Skills (seminar) (1CH/1ECTS)
  • MCO 207 - Job Career Planning (seminar) (1CH/1ECTS)
  • Industrial Visits and Invited Managers' Lectures (1CH/1ECTS)

TERM III (15CH/20ECTS)

  • MCP 301 – Public Speaking & Public Communication (3)
  • MCP 302 – Public Relations (3)
  • MCP 303 – Organizational Communication (3)
  • MCP 304 – Mass Media Strategy, Planning & Media Law (3)
  • MCP 305 – Practical Applications in Public Relations (3)
  • Research Report (3)

Description of European University Barcelona

The European University offers traditional Master of Business Administration (MBA) programsClear & practical traditional or specialised MBA programs

The European University (EU) is one of the world's top business schools recognized for the excellence of its students and faculty. The European University is committed to adding value to the community by providing international business education of demanding quality.

Over the past 35 years, the European University has developed business education and programs that deliver high quality teaching, competitive learning environments and a network of several campuses in different countries.

This broad network encourages students to participate and promotes in inter-campus exchanges in Spain, Switzerland, Germany, UK, Austria, Turkey, Syria, Kazakhstan, Singapore, Malaysia, China and Taiwan.

The European University offers traditional Master of Business Administration (MBA) programs, with the additional possibility of specialising in 10 different fields of management education. For example, students can specialise their EU MBA in the fields of Business Administration, Communication & Public Relations, Leisure & Tourism Management, International Relations and Global Banking & Finance.

The European University brings the American education model to Europe by relating professional skills to classroom theory. The programs are taught in English using case study methods to give business theory a clear, practical grounding in the real business world. The EU also internationalises its programs by providing a unique environment, where an international perspective is guaranteed due to the composition of the faculty and student body.

Learn more about the European University's MBA programs - send an Information Request


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Contact information for European University Barcelona

European University Barcelona

Ganduxer 70
08021 Barcelona

Phone no: +34 93 201 81 71
www.euruni.edu

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