Executive Master of Science in Marketing (EMSM)
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Executive Master of Science in Marketing (EMSM)
The Executive Master of Science in Marketing
(EMSM) is a one-year intensive program that provides students with the necessary
tools to pursue careers in senior-level marketing and sales management, international
market consulting, brand and product management, and marketing communications within
multinational enterprises, medium and small businesses, consulting firms, international
and national non-profit organizations, and high-growth entrepreneurial ventures.
The EMSM at the American Graduate School of Business and Economics is an affiliated program of the Baruch College at the City University of New York. As such, it is accredited by AACSB and by the Middle States Commission on Higher Education. See more information on accreditations and affiliations.
Courses are taught by the faculty of CUNY's Baruch College who travel to Paris for that purpose. The faculty at Baruch are known for blending advanced theories with practical business applications.
In the program, students gain the skills to develop new product strategy, pricing strategy, and advertising strategy as well as learn to enhance distribution, understand customer needs, and stay on the cutting edge of industry.
AGSBE's emphasis on group work and small class sizes. This enables students to work closely with faculty and peers who are rich in professional experience, and to form lifelong friendships and business relationships.
If you want to find out more about Executive Master of Science in Marketing (EMSM), you can make an information request below and the school will contact you with further information.
EMSM Curriculum
The Executive Master of Science in Marketing
consists of three major course components: five core courses, four applied courses,
and one capstone course (total 10 courses). The advanced courses build on the knowledge
acquired in the first 5 courses. All courses are required.
Core Courses
- Marketing Management
- Marketing Research
- Consumer Behavior
- Advertising & Marketing Communications
- International Business Analysis
Applied courses
- Current Issues In Marketing
- Interactive Internet Marketing
- Marketing Channels
- New Product Planning & Development
- Direct Marketing: Strategies and Tactics
- Media Planning and Analysis
Capstone
- Marketing Strategy
EMSM Structure
The Executive Master of Science in Marketing is an intensive program delivered in a flexible format. The one-year EMSM program includes ten courses conducted as intensive modules taught on evenings and weekends in order to accommodate the constraints of working professionals. Each course consists of over 36 contact hours of face-to-face lectures.
Expenses / Tuition Fees
The tuition fee for the one-year Executive Master of Science in Marketing program is €25,000.
The fees cover face-to-face lectures, course handouts, seminars, assignments, tests, examinations and online access to Baruch's award-winning Newman Library (Best College Library Award).
Kindly note that the tuition fees do not cover reference textbooks, health insurance, food, and transportation expenses.
American Graduate School of Business & Economics
Rigorous & collaborative approaches to teaching
Under the auspices of the American
Graduate School in Paris (AGS), the American
Graduate School of Business and Economics (AGSBE) prepares students for
international careers in business, corporate finance, investment banking and marketing.
The school is open to both working professionals wishing to advance or redirect their career, and students having recently obtained an undergraduate degree. No knowledge of French is required for admission as, even though the programmes are held in Paris, they are taught in English. Students then graduate with degrees fully accredited in the U.S.
The American Graduate School of Business and Economics is dedicated to educating principled leaders for the world of tomorrow.
To succeed in this mission AGSBE:
- Emphasize rigorous and collaborative approaches to teaching, research and learning aiming to inspire informed judgment combined with decisive action within an international perspective
- Promotes a diverse academic community that helps to broaden visions and elevate aspirations and performance
- Provides the proper venue for free exploration and learning of the latest theories and practices in economics and business.
The faculty is comprised of both accomplished scholars and experienced professionals, which allows students to combine a theoretical with a practical approach – vital preparation for applying the knowledge acquired to achieve specific professional goals.
The American Graduate School of Business and Economics maintains small classes and puts an emphasis on group work and interaction with professors.
The school is strongly committed to academic excellence as well as dedication to students, which creates a unique learning environment.
Send an Information Request to learn more about the AGSBE’s programmes
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